Its Web Related . Complete Web Design, Web Hosting, E-commerce, Internet Directory and Resources
Sponsor Login
You Are Here
submit your listing Resources
Ecommerce Resources
Credit Card Processing
Online Merchant Account - Costs and Alternatives
The Credit Card Question
Types of Merhcant Accounts
Prevent Online E-commerce Fraud
Moving the Money - Online Payment Options
General ECommerce Hosting
Evaluating E-commerce Hosting Plans
General ECommerce Basics
The 5 Biggest Mistakes Made by Home Businesses
Make Money Online without a Single Product on your Hand
Is The eBay Fee Increase Actually Good For Business?
Is Brick and Mortar A Passing Fad?
Do I Really Need A Business License and Tax ID?
eCommerce Fundamentals
In-store Collaboration
Canada and eCommerce
Ecommerce Hosting Considerations
ECommerce Security
Don't Fall For The Latest Internet Identity Theft Scam
SSL - The Indispensable Ecommerce Tool
Blogs and More
Blogs, Podcasting and RSS | eCommerce Impact
Miva Merchant Hosting
Search Engine Marketing for Miva Merchant 5
Building E-commerce Sites the Easy Way - Miva's Miva Merchant - Software Review - Evaluation
A Review of the New MIVA Merchant(tm) Version 5
Shopping Cart Features to Consider
Miva Merchant Web Design A More Affordable Ecommerce Method
Selling Online - Common Shopping Carts
Ecommerce Design
Achieving Good Ecommerce Design
Miva Hosting
Selling Online - Common Shopping Carts
Search Engine Marketing for Miva Merchant 5
Other Web Resource Areas:
Web Design Resources
Web Hosting Resources
Web Marketing and SEO Resources
Domain Registration Resources
Web Application Resources
Web Development Resources
Business Resources
Ecommerce Directories
Take advantage of our web design, web hosting, web marketing / SEO, and domain registration directories to find the best companies, best products and serivces that meet your needs.
Find them here:
Go There
Directory Sponsored by:
Share information, collaborate with others about your interests, etc..
Go There
7 Tips For Ecommerce Success
by Trevor Sadowski | Published Nov. 14, 2006
Article Rating: 3 Stars ( based on 3 votes)
Text Preference:

For Print

Ecommerce is simply defined as ‘carrying out business over the internet’.

In order to be successful however you need to follow a few simple rules to get the desired response from your ecommerce customers.

Don’t have too many steps in the sales process

It has been proved that there is a direct correlation between the number of clicks a person has to make in order to complete a purchase and the volume of people who abandon their shopping cart before checking out.

You need to make the checkout process as simple as possible on your ecommerce web site so that potential customers are not discouraged easily through poor navigation.

Ensure customers are aware of stock levels

Make sure that customers can check the availability of stock early on in the sales process.

There is nothing more annoying to customers than to get to the end of the checkout process only to find that their items are not available. It is a sure bet they will find another site to order from and never return to yours.

Ensure web browser compatibility

Make sure you view your site in a variety of browsers to ensure that it is presented correctly. As a minimum you should view it in Internet Explorer and Firefox, these being the two most commonly used.

Use meaningful words in your links

Name your links appropriately using a sensible description that means something to your customers. For instance, ‘Music players section A’ is much less descriptive than ‘iPod Nano range’.

Double check your hyperlinks

Make sure that all the hyperlinks work on your site and that they click through to the correct destinations. Broken links give customers the impression of a poorly constructed, amateur site.

Simplify your graphics

Well constructed graphics do look very effective on your site but you must ensure that they are optimised for the web.

This means that you have to use a graphics program such as Adobe Photoshop or Macromedia Fireworks to reduce the file size to ensure that your web pages do not take too long to load.

This exercise becomes a balancing act between quality versus file size but usually a good compromise can be obtained.

Create a straightforward checkout process

The final stage of your ecommerce process is also the most nervous for your customer. You need to ensure that your customer is comforted that you have a safe and secure payment process in which they can entrust their personal details.

You need to have your website hosted on a secure server and Secure Socket Layering (SSL) enabled. Tell your customers about the security arrangements you have in place on your ecommerce web site in order to protect their personal information.

If you follow the tips outlined above then you will avoid most of the common pitfalls that you can encounter in developing your ecommerce web site.

Trevor Sadowski has been building ecommerce web sites for a number of years and shares his experience in a free ecommerce mini course available at his site.

Article Source:

Google Ads Block here.

Copyright 2005-20013

Developed by HindSite Interactive | Powered by WebNet Hosting | Related Links | Small Business & Web Design Blog